Free Tools to Help Automate Your Marketing for Growth in 2019

We know it always seems like a new product is coming out that’s supposed to make your job so much easier. Sometimes there’s no way for us to get all of our work done without the tools we use. You already have to work on your day-to-day tasks, but then fit time in for meetings and those surprise projects that come your way. Let’s focus on the GROWTH of your business through tools that’ll automate your life!

Mailchimp

Take the hassle out of the busy work that goes into the planning and execution of your marketing campaigns. Mailchimp is a free marketing tool that help you create campaigns to help grow your business. Using a campaign management tool will allow you to have all of your content in one place, using templates to facilitate the content and engage your audience. Mailchimp specializes in providing tools for campaigns through:

  • Email campaigns
  • Landing pages
  • Postcards
  • Sign-up forms
  • Google re-marketing ads
  • Facebook ads

Drag-and-drop features make it easy for you to input your content for your campaign. Be sure to take advantage of the integrations with Mailchimp, including but not limited to: Eventbrite, Shopify, Salesforce and Square. Using Mailchimp will allow you to connect to your audience, engage new users, automate your processes and optimize your services. Then, analyze the data that is collected from your campaign all in one tool. To continue to grow your business, use a campaign management tool – it will help you gain efficiencies in your company, while also ensuring the success of your campaign.

Mailchimp dashboard

Trello

We all have to work in teams over some project or another, which makes us remember how difficult it can be sometimes to coordinate tasks and assignments. I think it’s safe to say, whether in your personal or professional life, sometimes our colleagues and peers need a little bit of a push to get things done and stay on track. Trello is a free team collaboration tool that uses boards, lists and cards to organize your projects.

Trello Dashboard

Keep your team on schedule by creating a board with the members of the project. Then you can create your lists. You might want to set up your lists by different stages of the project such as unassigned, assigned, in progress and complete. Once your lists are good to go, you can add in your tasks. Move your tasks into their respective list throughout the project. You can assign tasks to particular individuals, comment on the progress of the task within it, set due dates, and even add custom labels. Be sure to reference the Trello 101 guide for a helpful walk-through of all that this tool has to offer.

When stepping into the future through tools for your business, don’t forget managing your team. It’s so easy to simply assign a task to someone verbally and hope that you can provide them updates every step of the way, but with this tool, you’ll be able to do so and have everyone – on board.

Hootsuite

Remove the worry about posting to all of your social media channels, and make an account on Hootsuite. Hootsuite can help with all of your scheduling, content curation, social analytics and monitoring needs. Basically, use this platform and connect your social accounts like Facebook, Twitter, YouTube, Instagram and a whole lot more!

Always have a presence on your social media channels by having 24/7 scheduling available. Then, manage your social content with saved content for your team members to have access to when posting. Take the management of multiple tools out of your routine by indulging in in-app analytics displayed straight through Hootsuite. This way you can manage the impacts of your social media campaigns (by owned and paid) and ensure you’re hitting all of your targets. If you frequently use a hashtag or want to monitor what your audience is saying about you, you have the option of using filters by keywords, locations and hashtags! Needless to say, with the combination of all of this functionality, you’ll be able to be on top of your social game.

Hootsuite Dashboard

Hootsuite analytics

Google Analytics

There is so much value that we get from analyzing data analytics. Whether it’s for your website, social media channels or blog, tracking particular metrics that are significant to your business goals will ensure the GROWTH of your business. Have a serious look at what you want to track and use Google Analytics to do so! It integrates with Google Ads, Data Studio and more.

Once you make a google account, you will have access to data beginning on that day. The sooner you get your websites synced with this tool, the more data you can collect. The best part is you can export reports right from this tool. There are a variety of report types such as explorer, flat table and map overlay. ConversionsXL lays out the reports easily for us:

  • Explorer reports are your typical line graph which includes data below in a table.
  • A flat table is a sortable data table, typically most commonly used.
  • Map overlays use a map to indicate certain metrics, such as engagement or traffic. A colour system is used to differentiate the differing levels.

Google Analytics Dashboard

Now that you have access to a tool to analyze your metrics, you will be able to track your progress. You can only continue to improve and grow the more you keep tabs on the engagement through your platforms. Get started with a Google Analytics account today.

Canva

With social media at our fingertips at all times, it’s all about your content. The market is oversaturated with images and content at every second! We are all familiar with cheesy stock images that we see over and over again, so it’s time to set yourself apart. Canva is a free online graphic-design tool where you can design posters, social media posts, blog banner images and more. They also provide a paid subscription service where you gain access to additional images, illustrations, fonts and tools for your business.

With pre-made templates, Canva is very user-friendly and easy to use. You can sort templates by industry, such as templates for restaurants and food bloggers, or templates for sales and marketing services. Ensure that all of your posts fall in line with your branding by setting up your brand guidelines. You can import your logo, and set associated colours and fonts to align with your brand. Using this tool will allow you to save time on your graphic design needs. Stay ahead of your competition will eye-catching layouts, while maintaining efficiency!

Canva template example


With it seeming like there is constantly a new tool on the market, it can get overwhelming finding exactly what suits your needs.  If you take the time to integrate your daily routine with a tool that aligns with your objectives, you’ll be able to create efficiencies and run a smoother ship. If you want to GROW your business, start with the tools for success.

Author: Maria Morrone

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