10 Simple Methods to GROW Your Email List

If you’ve heard and believed that email marketing is dead, think again. Email marketing is one of the most effective ways to reach and engage your audience. Businesses of all sizes can reach and engage their audience via email and it’s essential to any marketing strategy because it’s cost effective, you’re able to reach mobile customers on the go, it can be automated, personalized, interactive, and most importantly – it can be measured.

Email marketing automation is vital for a higher ROI. However, after compiling research, I have some bad news. Email databases degrade by about 22.5% every year. Don’t risk losing these potential clients by not optimizing your workflows. Here’s ten simple methods to maintain and grow your email list by using your existing marketing platforms to do so. Keep reading to find out what steps you can take for growing your customer base!

Using Email

  • Generate exceptional content. If you want people to remain subscribed to your emails, provide them with amazing content. Create a sense of urgency and importance with what you are sharing by making them excited to see what content you are sending their way. A way to do this is by using actionable language in your call-to-action. This language includes personalized, simple messaging. When content creating, write for your specific target market by giving them exactly what they want. Outline the benefits and the features of your good or service being offered.
    Another tip to get your content viewed is to create catchy subject lines. You want something that your readers will open. Test out different things by comparing open rates. Do they prefer something ambiguous where they have to open to learn more, or do phrases that are blunt do the trick? Maybe adding in an emoji to make it more playful is effective. Unless you try it, you won’t know what does or doesn’t work.
  • Promote the sharing of email content by current email subscribers. Since you create nothing but exceptional content, your readers are going to want to pass it forward. Make this more accessible for them by including social sharing buttons and an “email to a friend” button in the footer of your emails. By doing this, you will gain access to their friends, co-workers and contact list, who probably shares similar interests to that of your current subscriber.
  • Advertise for an online contest. This one’s pretty self-explanatory. Have registrants sign-up using their email address for your contest. Once they do so, send them a follow-up messaging regarding next steps and how to win. This is a fun way to get their email addresses without them consciously thinking about receiving emails.
  • Add a link in employees’ signatures to a landing page where they can sign-up for your mailing list. As you already contact them via email, subscribing to regular follow-up emails is a natural next step. Since your goal is to receive more email list contacts, have employees modify their current email signature to reflect this objective. Rather than hyperlinking to the company website, redirect them to a landing page where they can subscribe to your messaging for further company and product updates. 

Using Social Media

  • Add a call-to-action button to the top of your Facebook Business Page or Instagram profile. The value of this technique is the destination of your call-to-action button. We recommend redirecting to a landing page that requires an email address in return for access to gated content. This same content can also be promoted through your social platforms.
  • Utilize Pinterest to promote offers that require email sign-up, or online purchasing options. Marketers often forget about or undervalue Pinterest. Create a board on Pinterest highlighting each of your gated content topics (example: ebooks, case studies, webinars) and promote them with an eye-catching graphic, followed by a clickable link directing them to fill out a lead form to gather their information.

Using Your Website

  • Link to offers that require email sign-ups throughout your website; keep your offers up front.People like simplicity and convenience. Make your subscription options visible and easy to fill out. Have multiple calls-to-action on multiple pages of your website to make them readily available for when visitors are ready to opt-in.
  • Create a landing page.  Landing pages are the best way to get visitors to convert into a lead. Wait, what is a landing page? A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form. A strong landing page will target a specific audience such as those looking to download gated content. This is a fair trade off – their email address in return for your product offering (whether it be your promoted ebook or registration access for your upcoming webinar.)  A strong call-to-action will also redirect visitors to your landing page. This could be at the end of your blog post if readers want more details to fill out the form and someone from your team will get in touch.
  • Create a blog that readers can subscribe to.  If you aren’t already publishing blogs on your site, you definitely should! These posts can help increase your SEO ranking on Google, and it also allows you to collect email addresses when someone subscribes to your blog. You can then upgrade these email workflows to something of higher quality, potentially generating a lead.

With Traditional Marketing/Advertising

  • Gather emails at events and add them to your database. These events can include things like trade shows, in-person meetings, online webinars, and in-store visits. Offline events such as trade shows are a great opportunity to create a relationship with a user and then foster it with a follow-up email welcoming them and informing them of their new subscription. Offline, in-person events could be seminars, hackathons, speaker panels or conferences. At these events, collect attendees email addresses in exchange for follow-up details of the event. Online webinars are a super simple way to add emails into your database, as it requires online registration. Your visitors are more willing to be contacted afterward as their emails were collected at the time of sign-up. Lastly, throwing it way back, gather shoppers email addresses at the time of purchase as the register. Explain to them that this is a good way to keep in touch and provide them with exclusive offers.

These are all methods of ways you can increase the size of your business’ email database today. Many of these methods are quite simple to implement. Build your email list from as many channels as possible. As you grow your email list with new opt-in contacts, continue to engage them by nurturing them with a funnel marketing campaign to determine qualified leads.

What are some ways you keep your email lists up to date and growing? Share your ideas in the comments!

Author: Lauren De Cloet


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